Karisma Living is Barcelona's leading community for entrepreneurs. Holding weekly events and unique experiences.
"Working with the Ikonic team has been a pleasure since day 1. They really know their tech and how to best use it to integrate data and extract valuable insights. The ROI has been massive."
- Marc, CEO at Karisma
Karisma Living struggled with an inefficient tech stack resulting in siloed data, making it difficult to track membership status and lead stages accurately. Additionally, they failed to understand their marketing metrics, leading to suboptimal campaign performance.
Implementation of a centralized company hub integrated lead, customer management, and financial data. This solution enabled effective customer segmentation for targeted actions like upsell and win-back campaigns, and optimized marketing efforts through improved metric tracking, resulting in streamlined operations and enhanced campaign effectiveness.
Inefficient Tech Stack: Siloed data across different platforms.
Marketing Metrics: Inability to understand metrics and optimize campaigns.
Membership Tracking: Failed to track membership status and lead stages.
With Automation
Centralized Hub: Created a centralized hub for lead, customer management, and finances.
Customer Segmentation: Implemented segmentation for upsell, win-back, and other actions.
Optimized Campaigns: Enhanced marketing campaigns through better metric tracking.
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