MBCT Spain offers education in Mindfulness based Cognitive Therapy since 2009.
MBCT Spain struggled with managing and tracking leads, keeping accurate financial metrics, and understanding the ROI of their marketing efforts.
The development of a comprehensive client database allowed for effective customer segmentation and personalized communication. Additionally, the integration of a Power BI dashboard provided enhanced financial oversight and insights into marketing ROI, leading to improved operational efficiency.
Lead Management: Failed to track and manage leads to keep track of previous customers.
Financial Tracking: Failed to keep track of financial metrics and KPIs.
Marketing ROI: Failed to understand marketing ROI.
With Automation
Client Database: Created a client database allowing for segmentation.
Personalized Communication: Implemented personalized communication strategies.
Financial Oversight: Enabled customer upsell and financial oversight via a Power BI dashboard.
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