Unlock Summit is an annual international conference for Women Entrepreneurs held in Mexico.
Unlock Summit struggled with inefficient financial oversight and coupon redemption tracking. The marketing team faced difficulties in organizing content creation efforts, and broad email campaigns failed to engage their audience effectively.
Implementation of automated reporting from WooCommerce to a central database and dashboard provided better financial oversight. A project management tool was introduced to organize marketing actions and automate notifications, while customer segmentation improved engagement through targeted campaigns.
Financial Oversight: Failed to efficiently overview financial status and coupon redemption.
Marketing Coordination: Ineffective organization of the marketing team for content creation.
Email Campaigns: Utilized broad, untargeted email campaigns, resulting in low engagement.
With Automation
Automated Reporting: Implemented automated reporting from WooCommerce to a central database and dashboard.
Project Management: Introduced a project management tool to plan marketing actions and send automated notifications.
Customer Segmentation: Enhanced customer engagement through targeted segmentation.
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