Fer Dominguez
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Business Operations: Overwhelmed by administrative tasks, reducing focus on core services.
Customer Tracking: Lack of customer segmentation and tracking, hindering targeted marketing.
CRM Implementation: Streamlined lead management, improving conversion rates.
Automated Follow-Up: Enhanced customer segmentation and personalized follow-ups.
Sales Boost: Achieved a 110% increase in sales through optimized workflows.
Fer Dominguez is a world-renouned sylist and image coach. Her services include 1:1 assesments, coaching and mentoring.
Fer Dominguez is a globally recognized stylist and image coach known for her personalized 1:1 assessments, coaching, and mentoring services. Despite her expertise, she faced significant operational challenges due to manual processes that hindered lead management and customer segmentation. The scope of our project was to streamline these processes through automation, allowing her to focus more on client interactions and less on administrative tasks.
Lead Management: Inefficient lead handling leading to missed opportunities.
Fer Dominguez’s company struggled with inefficient lead management through social platforms, leading to lost revenue and staff burnout. Follow-up processes were problematic, and marketing efforts lacked proper segmentation, resulting in missed opportunities and suboptimal performance.
Implementation of a CRM system using ClickUp and Make.com, connected to the payment gateway and Meta Pixel. This solution optimized lead management, enabled customer segmentation for targeted marketing, and automated the customer journey, leading to increased revenue and improved customer engagement.