Unlock Summit
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Marketing Coordination: Ineffective organization of the marketing team for content creation.
Email Campaigns: Utilized broad, untargeted email campaigns, resulting in low engagement.
Automated Reporting: Implemented automated reporting from WooCommerce to a central database and dashboard.
Project Management: Introduced a project management tool to plan marketing actions and send automated notifications.
Customer Segmentation: Enhanced customer engagement through targeted segmentation.
Unlock Summit is an annual international conference for Women Entrepreneurs held in Mexico.
Unlock Summit is a prestigious annual international conference dedicated to Women Entrepreneurs, held in Mexico. This event brings together leading female entrepreneurs from around the world to share insights, network, and collaborate. Despite its success, the summit faced several operational challenges that hindered its full potential. Our project aimed to enhance their financial oversight, streamline marketing operations, and improve customer engagement through targeted automation solutions.
Financial Oversight: Failed to efficiently overview financial status and coupon redemption.
Unlock Summit struggled with inefficient financial oversight and coupon redemption tracking. The marketing team faced difficulties in organizing content creation efforts, and broad email campaigns failed to engage their audience effectively.
Implementation of automated reporting from WooCommerce to a central database and dashboard provided better financial oversight. A project management tool was introduced to organize marketing actions and automate notifications, while customer segmentation improved engagement through targeted campaigns.