MBCT Spain
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Financial Tracking: Failed to keep track of financial metrics and KPIs.
Marketing ROI: Failed to understand marketing ROI.
Client Database: Created a client database allowing for segmentation.
Personalized Communication: Implemented personalized communication strategies.
Financial Oversight: Enabled customer upsell and financial oversight via a Power BI dashboard.
MBCT Spain offers education in Mindfulness based Cognitive Therapy since 2009.
MBCT Spain has been a pioneer in providing education in Mindfulness-based Cognitive Therapy since 2009. Despite their long-standing presence and expertise, they faced challenges in tracking and managing leads, financial metrics, and understanding marketing ROI. Our project focused on designing a robust database to streamline these processes and provide comprehensive insights.
Lead Management: Failed to track and manage leads to keep track of previous customers.
MBCT Spain struggled with managing and tracking leads, keeping accurate financial metrics, and understanding the ROI of their marketing efforts.
The development of a comprehensive client database allowed for effective customer segmentation and personalized communication. Additionally, the integration of a Power BI dashboard provided enhanced financial oversight and insights into marketing ROI, leading to improved operational efficiency.